JOIN US

as a Washington Spirit partner for the 2021 season

Get seen with the Spirit

Kit Sponsor

Jersey Front

Your brand on the front of the home and away jersey guarantees millions of impressions in a season. Every matchday your brand is presented in person, on broadcast, on social media and on every fan jersey worn. The images become part of the club's history and endure long after the season ends.

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Kit Sponsor

Jersey Yoke

Player names seen hundreds of thousands of times along with your brand. A distinctive placement with high visibility during matchday broadcasts, club photography and in-person appearances.

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Kit Sponsor

Jersey Back

Present your brand to hundreds of thousands of viewers on television, web, social media and print in this prominent spot on the home and away uniform.

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Kit Sponsor

Jersey Right Sleeve

Your brand displayed every time a jersey is worn by a player or fan. The right sleeve placement provides impressions on all photography, broadcast features and online media posts.

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Kit Sponsor

Training Gear

Sponsoring apparel and accessories used daily by the team puts your brand in photography and video assets on multiple platforms for thousands of viewers year-round.

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Venue Placements

Audi Field

Be seen by 20,000 fans in the stadium and up to 350,000 broadcast network viewers with full-motion placements on the main & goal line video boards and animations on the fieldside LED boards. Your brand will always be in view, gaining valuable minutes of advertising.

Venue Placements

Segra Field

All 5,000 fans in the stadium will see your brand on fieldside boards surrounding the Spirit's newest venue in Loudoun County. Each board is broadcast-visible, ensuring hundreds of thousands of network and streaming viewers look at your ad throughout the match.

Venue Placements

Halftime Contests

All eyes and ears on your business during halftime with prizes, signage and stadium announcements all highlighting your sponsorship of contests, youth club mini-matches and other features.

Venue Placements

Theme Nights

It's your night that everyone will remember. Sponsoring a theme night for your charity or cause puts you front-and-center for everything from giveaways and special team kit items to videos and presentations on the pitch. Partner with the Spirit to celebrate causes and groups like First Responders, Military, Teachers, Cancer Awareness and Pride.

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Venue Placements

Activation Sites

Twenty thousand fans will walk through these gates on matchday—and you will be the first business they see. Establish your site on the concourse and capture all the stadium foot traffic before, during, and after the match. Space enough for everything from tables and canopies to full vendor booth displays.

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Online Features

The Richie Burke Show

Sponsor an episode or a whole season and connect your audience with our Head Coach for a bi-weekly showcase of his eccentric personality, wide swatch of knowledge and famous sense of humor. Burke and Spirit Media Executive Producer Craig Hoffman dissect the latest club news with special guests before diving into fan questions on everything from style of play to pop culture.

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Online Features

Catch the Spirit Podcast

Live and recorded ad reads ensure your message reaches the entire Spirit Nation. Spirit Media Executive Producer Craig Hoffman takes supporters behind the scenes with players, coaches and staff to talk about the goings on of the team from trades and acquisitions to community events and foreign trips. Put your brand alongside the Spirit players as they tell their stories in their own words. Catch the Spirit is on all major podcast platforms including Apple, Spotify, iHeart Radio and Stitcher with highlights on the club's Facebook, Twitter and Instagram feeds.

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Email

Subscription Sponsor

Reach 140,000 readers of one of the club’s email subscriptions. Your business presents our weekly, bi-weekly or monthly content with a co-branded theme and one extended ad embedded in the message.

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Social Media

Social Media Feature

Sponsor a recurring weekly, bi-weekly or monthly post and expand your audience to include hundreds of thousands of club and player followers on Twitter, Instagram, Facebook and LinkedIn. Cross-post to explore emerging platforms like TikTok and Houseparty.

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Social Media

Social Media Matchday

Be seen on social platforms at the highest viewership time—matchday. Sponsor specifically timed content like kickoff, halftime, goals and substitutions and associate your brand with critical team moments for weeks after they occur.

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Print Media

Matchday Magazine

Every fan in the stadium reads the program and they will see your brand before, during and after the match. Place your ad on the back cover and have it seen before the first page is turned. Full page, half page, and banner ad sizes also available. The same versions of your placement appear in the digital program for away matches and special games.

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Community Relations

Community Partnerships

Join us in engagements to advance education, empowerment and social justice throughout the DMV. Your organization will help amplify the voices of the club and players and inspire others.

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Community Relations

Charity Events

Partner with our players and make a difference on behalf of important charities. Your voice joins with ours to raise funds and awareness for worthwhile causes throughout the DC Metro area and nationwide.

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Youth Programs

Education and Awareness

Be a leader in bringing developmental opportunities to youth from all over the country, particularly in the areas of STEM, health and well-being. Your panelists join with Spirit staff and players in-person and online to promote lifelong growth and learning.

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Youth Programs

Online Touchline

Your organization brings youth players together with the pros for Q&A sessions dedicated to improving training and mental preparation. Staffs from youth clubs meet with the Spirit coaches to learn about high-level team building, training session development and player management.

 

Your Sponsorship Team

Gretchen Hamm

Chief Growth Officer

ghamm@washspirit.com | 703-298-0331

Patrick Nightingale

Corporate Sales Representative

pnightingale@washspirit.com

Bryana Wise

Sponsorship Coordinator

bwise@washspirit.com